EMOTION – December 2017

EMOTION increases uptake and correct and consistent use of ARV-based HIV prevention products by women at high risk of HIV infection using an end-user centered strategy.

Project VOGUE continues. To-date, EMOTION has completed the first and second of its four project aims (known as Kalahari 1, 2, and Siyavala). Project VOGUE (EMOTION’s third project aim) is a socio-behavioral study that was originally designed to compare the human-centered design (HCD) branded experience and product to unbranded product and standard of care, using objective markers of adherence. Approval from the local IRB for the original study design and protocol has been received. In line with an ongoing process to respond to feedback from the MPii Project Advisory Committee (PAC), VOGUE’s study design is under discussion with USAID. Additionally, components of the intervention arm are being prepared following the results and guides from Kalahari 1 and 2 (HCD research) and Siyavala (the pilot messaging study building off Kalahari). Design iteration of the study starter kit is completed and clinical supply vendors are selected. Multiple items from the starter kit will be produced by early next year, and digital platforms and content will also be developed to help with participants’ adherence.

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