December 20, 2017
EMOTION increases uptake and correct and consistent use of ARV-based HIV prevention products by women at high risk of HIV infection using an end-user centered strategy. Project VOGUE continues. Project VOGUE continues. To-date, EMOTION has completed the first and second of its four project aims (known as Kalahari 1, 2, and Siyavala). Project VOGUE (EMOTION’s… Read more »
September 13, 2017
EMOTION increases uptake and correct and consistent use of ARV-based HIV prevention products by women at high risk of HIV infection using an end-user centered strategy. Project VOGUE underway. Project VOGUE underway. EMOTION is currently preparing for Project VOGUE, a socio-behavioral study comparing the human-centered design (HCD)-branded experience and product to unbranded product and standard… Read more »
June 7, 2017
EMOTION increases uptake and correct and consistent use of ARV-based HIV prevention products by women at high risk of HIV infection using an end-user centered strategy. Project VOGUE underway. Project VOGUE underway. EMOTION is currently preparing for Project VOGUE, a socio-behavioral study comparing the human-centered design (HCD) branded experience and product to unbranded product and… Read more »
February 27, 2017
EMOTION increases uptake and correct and consistent use of ARV-based HIV prevention products by women at high risk of HIV infection using an end-user centered strategy. Pilot messaging study completed. Socio-behavioral study underway. Pilot messaging study completed. Project Siyavala, the pilot messaging study, builds on findings from Project Kalahari, which focused on the “End User Journey”… Read more »
November 18, 2016
EMOTION increases uptake and correct and consistent use of ARV-based HIV prevention products by women at high risk of HIV infection using an end-user centered strategy. Human-centered design research completed. Pilot marketing study underway. Human-centered design research completed. Project Kalahari (human-centered design research (HCD)) is focused on women who are at the highest risk of… Read more »
August 26, 2016
EMOTION increases uptake and correct and consistent use of ARV-based HIV prevention products by women at high risk of HIV infection using an end-user centered strategy. EMOTION completes human-centered design research. EMOTION completes human-centered design research. From June 17 to July 2, EMOTION conducted its second phase of human-centered design (HCD) research (Kalahari II) in… Read more »
May 6, 2016
EMOTION increases uptake and correct and consistent use of ARV-based HIV prevention products by women at high risk of HIV infection using an end-user centered strategy. First HCD trip completed and umbrella brand developed. Second HCD trip planned. Pilot marketing study designed. First HCD trip completed and umbrella brand developed. EMOTION completed its first human… Read more »
May 5, 2016
EMOTION increases uptake and correct and consistent use of ARV-based HIV prevention products by women at high risk of HIV infection using an end-user centered strategy. Project Kalahari preparation. Project Kalahari preparation. EMOTION had teleconferences with other PrEP product developers (IPM, ViiV, Gilead) to understand design space for their respective products and lay out the… Read more »